Serro at The Heights
Off-PlanEmaar Properties

Serro atThe Heights

Off-Plan Villas in Al Yalayis, Dubai

Starting Price

AED 6.0M

Price / Sqft

AED 1,732

Yield Forecast

5–6%

Handover

Q1 2030

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Project Overview

Serro at The Heights is a villa-only residential release by Emaar Properties, forming part of the expansive AED 55 billion The Heights Country Club & Wellness master community in Al Yalayis, Dubai. Positioned near the intersection of Emirates Road (E611) and Al Yalayis Street (E77), this development introduces 383 three- to five-bedroom villas across two adjoining clusters (Serro and Serro 2), designed around a wellness-led lifestyle with 38 kilometres of cycling and jogging tracks, a dedicated Wellness Lake, and meditation gardens.

The broader master community spans 7.5 million square metres (81 million sq.ft) and will ultimately comprise over 11,400 residential units across 21 clusters, positioning The Heights as one of Emaar's largest wellness-focused developments since Dubai Hills Estate. Unlike mixed-use projects, Serro maintains a strict residential focus, prioritising low-density living with approximately 25% of the total land dedicated to open green space and 1.36 million sqm of landscaped public realm.

Investor Snapshot

  • Launched in Q1 2026 with an entry price of AED 6,000,000 for a 3-bedroom Type A villa (3,463 sqft).
  • Pricing stands at approximately AED 1,732/sqft — positioned below comparable Emaar villa communities like Dubai Hills Estate (AED 2,100+/sqft average), but above entry-level Dubai South offerings.
  • Handover is scheduled for Q1–Q2 2030, reflecting a four-year construction timeline.
  • The extended timeline aligns with the scale of infrastructure development required for a 7.5 million sqm master community, rather than isolated villa construction.

Key Facts at a Glance

Emaar Properties logo

Emaar Properties

Founded 1997

118,000+ units delivered globallyAED 13.51b profit 2024

Project Status

Off-plan

Booking opens April 2026

Handover Date

Q1 2030 (Serro)

Q2 2030 (Serro 2) · 4-year timeline

Total Units (Project)

383 villas

200 in Serro · 173 in Serro 2

Master Community

11,400+ units · 21 clusters

7.5M sqm (81M sq.ft)

Unit Types & Prices

753 total units

3-Bedroom

346 units

AED 6,000,000

4-Bedroom

347 units

AED 6,000,000+

5-Bedroom

60 units

AED 9,000,000+

Estimated

Payment Plan

80 / 20

10%

Booking

On reservation

70%

Construction

8 milestone installments

20%

Handover

Q1-Q2 2030

Located just 10 minutes from Serro, DWC is undergoing a AED 128 billion (USD 35 billion) expansion to become the world's largest airport with 260 million passenger capacity by 2050. Passenger operations will progressively shift from Dubai International (DXB), concentrating aviation-driven employment and housing demand directly in Dubai South.

Situated 10 minutes from the community, Expo City is evolving into a mixed-use innovation hub, hosting headquarters for regional and international businesses, with continued development of residential and commercial phases through 2030.

The Heights sits within Dubai's southern development corridor, adjacent to Dubai South's 145 sq.km masterplan, which includes the Logistics District, EZDubai e-commerce zone, and residential communities targeting 1 million population by 2030.

The junction of Emirates Road (E611) and Al Yalayis Street (E77) provides direct connectivity to recent RTA upgrades on Al Qudra Road (191% capacity increase) and planned expansions to the Dubai South road network supporting the airport growth corridor.

The corridor is positioned to benefit from Dubai's economic diversification strategy, with Dubai South designated as a special economic zone offering tax incentives and streamlined business setup—attracting companies and their workforces to the surrounding residential catchment.

10–15 minutes to Dubai Investment Park (DIP) and Jebel Ali Industrial Area, two of Dubai's largest employment zones, supporting rental demand from professionals seeking short commutes.

Is Serro at The HeightsWorth It?

Best for long-term investors

Enter before peak pricing with patience for the 4-year off-plan timeline.

Strong long-term growth potential in an emerging corridor

Early-phase pricing with upside as the community develops

Not ideal for investors seeking immediate rental returns

Best For

Long-term investors and early buyers looking to enter before peak pricing.

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Unit Mix, Sizes & Price TrendsSerro at The Heights

Official brochure data with independent market context.

All unit types

Serro

3-Bedroom

(Type A)

Serro
Available now
Units Available200
Built-up Area (sqft)3,402 – 3,463
Launch Price (AED)AED 6,000,000
Price / sqft (AED)~1,732

Serro 2

3-Bedroom

(Serro 2)

Serro 2
Limited
Units Available173
Built-up Area (sqft)3,403
Launch Price (AED)AED 6,200,000 (est.)
Price / sqft (AED)~1,822

Pricing Note

Pricing for 4- and 5-bedroom units has not been released as of February 2026. Emaar typically stages releases, with premium unit pricing following initial sell-through of 3-bedroom inventory. Based on comparable Emaar villa projects, 4-bedroom units are expected to launch at AED 7.5–8.5M, with 5-bedroom units exceeding AED 10M.

The AED 6,000,000 entry price for 3-bedroom villas reflects Emaar's strategy of establishing a pricing floor with initial releases. Two factors explain the positioning:

Master Infrastructure Premium

The Heights includes significant upfront investment in wellness infrastructure (lakes, tracks, clubhouse) that is priced into early phases.

Al Yalayis Location Premium vs. Discount

At AED 1,732/sqft, Serro sits approximately 18% below Dubai Hills' comparable product but 15% above Emaar South's villa pricing (AED 1,400–1,500/sqft). This reflects The Heights' positioning as a premium wellness enclave rather than a commuter-focused community.

DLD transaction data from comparable Emaar master communities (Dubai Hills, Arabian Ranches) shows that early phases typically appreciate 15–25% by handover, driven by:

Infrastructure delivery

2027-29

High

Villa scarcity

High

Emaar phase discipline

Med

Investor Note: However, the 4-year construction timeline introduces holding cost considerations. Investors should model 7 - 9% annual opportunity cost of capital against projected appreciation.

Serro villas follow a consistent architectural language across all three typologies:

3B

3-Bedroom Configuration

Ground floor features open-plan living/dining (approx. 1,500 sqft) with guest bedroom and powder room; first floor contains three ensuite bedrooms, master with dressing area. Total covered terrace space averages 107 sqft.

4B

4-Bedroom Configuration

Adds a second floor with additional family lounge and fourth ensuite bedroom. Plot sizes increase to 5,177–5,236 sqft, allowing for larger private gardens.

5B

5-Bedroom Configuration

Full three-storey layout with roof terrace access; ground floor includes staff quarters. Total built-up area approaches 5,800 sqft with 7,000+ sqft plots.

Aesthetic

Mediterranean-contemporary aesthetic with whitewashed finishes, curved architectural elements, and terracotta accents.

Glazing

Floor-to-ceiling glazing maximising natural light and garden connectivity.

Materials

Neutral material palette (beige stone, warm timber accents) designed for longevity.

Carport

All villas include covered carports (494 - 739 sqft depending on typology).

What portals don't tell you

The 3-bedroom Type A (3,463 sqft) and Type C (3,340 sqft) differ primarily in ground floor layout — Type C sacrifices some living area for a larger private garden. Buyers prioritising outdoor space should target Type C, despite the marginally smaller footprint.
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